A Different Point Of View
By David Lopez
Art by Sarah Augsbach
It would not be an understatement to say that the majority of retailers depend on a strong Q4 season to carry fiscal projections over their year.
According to SPScommerce.com, retailers begin planning for their fourth quarter (Q4) as soon as February. With the incredible amount of work that goes into the holidays, ensuring that our retail locations are in tip-top shape for the inevitable foot traffic that will fill sales floors should be given immediate priority.
While brick and mortar outlets begin ramping up their staff, marketing, merchandising, and stock, companies that have true “gift-giving” potential (i.e., gaming, clothing, tech stores, etc…) begin cutting back on basic facility maintenance needs. They begin to zero in on profits, immediate demands, and emergency/reactive repairs only. After all, within a matter of a few weeks, Black Friday and post-Thanksgiving doorbuster sales will be upon us, and shoppers will be cramming into stores for the best deals of the year.
This is not limited to retail alone, however; restaurants and coffee shops will get busier with customers quickly stopping in to power up for a long day/night of shopping. Movie theaters will also get a boost from the same shoppers needing a retreat from the holiday madness. Something else to note would be that the arrival of the holidays also means a change in weather. This weather change will bring a need for items to combat the elements: shovels, rock salt, snowblowers, etc. So, whereas the majority of shopping will no doubt be for the holidays, many different businesses will feel an influx of business for a multitude of reasons.
“Everyone always expects the bulk of our work to come from our clothing and gaming clients this time of year, but you have to factor in that, with the time off that the average person will have this holiday, as well as the change in weather, big-box retailers, as well as supercenters, are also headed into double time. And we’re ready for that.”
– Brianna Molfetto, Account Supervisor
So, what does that mean for the month of October and the early stages of Q4 for our retail partners? What does it mean for a company like ours? The honest answer is that it’s “crunch time.” Retailers fully understand that business is about to pick up feverishly. October is the perfect (and really last) month to get those lingering, yet important, repairs completed and out of the way. PRS is certainly not a stranger to time restraints and deadlines. We understand that after a certain point, our clients will make the majority of service calls reactively; typically, this begins after the first month of the quarter.
So, when other facility maintenance companies downsize during the holidays, we build our staff to oversee that every maintenance need is cared for. Our office dispatch and coordinator teams have been constructed to absorb the most time-sensitive of service calls, to ensure that our stores are in tip-top shape to maximize the fullest potential of their specific locations.
“All year-round, there is always a sense of urgency in our office. We know that our clients are counting on us to deliver, and delivering is what we do best. During the holiday season is no exception. We won’t stop until the last job is completed.”
– Nicole Bartolomeo, Account Supervisor.
According to the National Retail Federation (NRF.com), the forecast for holiday retail sales is expected to climb between 3.8 percent to 4.2 percent. This would be a growth nearing over 730 billion dollars, continuing the upward trend of the past five years. With this information, PRS wants to remind retailers that we offer 24/7 coverage from coast to coast and in Canada and Puerto Rico. This does not exclude the monster doorbuster days of Thanksgiving, Black Friday, Christmas Eve, and Christmas.
Let Professional Retail Services (PRS) worry about your maintenance needs while you worry about your Q4 profits, sales, and results; we promise you won’t be disappointed!
PRS offers a multitude of services, a few to note are below:
• Locks & Doors
• Windows and Glass
• Hurricane & storm preparation
• Mold testing
• Backflow testing