Job Opportunity: Creative Marketing Specialist with WordPress Knowledge
Are you a visionary, creative guru passionate about transforming ideas into compelling visual narratives? Do you possess a deep understanding of WordPress, HTML, content strategy, and a knack for producing persuasive sales collateral? If so, we have the perfect opportunity for you to showcase your talents as a Creative Marketing Specialist at our dynamic and innovative companies.
Position: Creative Marketing Specialist
Location: United States
Type: Full-time
About Us: At Professional Retail Services and its affiliates, we’re dedicated to pushing the boundaries of creativity and innovation. We specialize in facility maintenance, HVAC/R, and security guard services nationally. We’re seeking a Creative Marketing Specialist who can take our brands and creative efforts to the next level.
Responsibilities: As a Creative Marketing Specialist, you will work with our Creative Lead and Director of Marketing and play a pivotal role in shaping our brand’s visual identity and messaging. You will report directly to the Creative Lead. Your responsibilities will include:
- HTML Mastery: Collaborate with our development team to create seamless and responsive web experiences by leveraging your HTML skills.
- Content Strategy: Develop and implement a comprehensive content strategy that aligns with our brand voice and objectives. Content research ability and Creative writing skills are a MUST. Previous industry experience is helpful but not necessary.
- Sales Collateral: Design persuasive sell sheets, brochures, presentations, and other collateral to support our sales and marketing efforts.
- RFPs (Request for Proposals): Lead the creation of visually engaging and compelling RFP responses that effectively communicate our capabilities and value proposition.
- SEO Conduct keyword research to identify high-potential, targeted keywords.
Develop and implement on-page optimization strategies, including meta data, content adjustments, and internal linking.
Monitor and analyze website analytics to gauge the effectiveness of SEO strategies and make necessary adjustments.
Keep abreast of SEO and integrated marketing trends and best practices.
Work closely with the sales and operations team to ensure content is optimized for search engines and user experience.
Implement link-building strategies to enhance off-page optimization.
Provide recommendations for site architecture improvements to ensure optimal search engine friendliness.
Implement and monitor technical SEO initiatives such as link building campaigns, site speed optimization, mobile responsiveness, and XML sitemaps.
Produce regular SEO performance reports and present findings to the management team.
Troubleshoot and rectify any SEO performance issues.
- Content Creation: Write high-quality, original blog posts on topics related to facility maintenance, HVAC/R and security.
Research: Conduct thorough research to ensure content accuracy, relevancy, and timeliness.
Collaboration: Work closely with our sales and marketing teams to align content with company goals and promotional strategies.
SEO Best Practices: Implement SEO strategies to optimize content for search engines, enhancing visibility and reach.
Engagement: Monitor comments and feedback on blog posts to engage with our readership and gather insights for future content.
Content Updates: Periodically review and update older blog posts to ensure relevancy and accuracy.
- WordPress
Website Design: Create visually appealing, user-friendly, and responsive website designs tailored to brand specifications.
Custom Themes: Design, execute and develop custom WordPress themes, ensuring they’re compliant with the latest web standards and best practices.
Plugin Integration: Integrate and customize plugins to enhance website functionality.
Performance Optimization: Ensure designed webpages are optimized for speed and responsiveness.
Testing: Review and test designs across various browsers and devices to ensure compatibility.
Feedback Incorporation: Work with executive leadership and internal teams to gather feedback and make necessary design revisions.
Stay Updated: Keep abreast of the latest trends in web design and WordPress developments.
Qualifications: To excel in this role, you should possess the following qualifications:
- Proven experience as a marketing specialist or in a similar creative role.
- Strong portfolio showcasing your expertise in print, web design, social media, content writing, WordPress implementation, HTML coding, and overall content strategy.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.
- Proficiency in PowerPoint, Excel and Word.
- Exceptional creativity and a keen eye for detail.
- Excellent communication and team skills.
- Experience in creating persuasive sales collateral and responding to RFPs is a plus.
Why Join Us:
- Opportunity to elevate the creative direction of a forward-thinking company.
- A collaborative and inclusive work environment that values creativity and innovation.
- Competitive salary and benefits package.
- Chance to work with a passionate team that pushes boundaries and achieves excellence.
If you’re a seasoned creative professional with a strategic mindset, a passion for web design, and a knack for producing impactful sales collateral, we want to hear from you! Join us in our journey to redefine the limits of creativity and make a lasting impact.
To apply, please submit your resume, portfolio, and a cover letter outlining your relevant experience and creative philosophy to hr@profretail.com. Please include the subject line: “Creative Marketing Specialist Application – [Your Name]”.
Professional Retail Services and the affiliates are equal opportunity employers. We encourage applications from candidates of all backgrounds and experiences.